Understand what our user DO, THINK, SAY AND FEEL
When designing new products and services, it is important to understand user needs and expectation. We leverage various research methods to look at the what people say about the product, how they feel about the services, and what drives their buying decisions.
Customise research to help clients solve complex business problems
We apply various research methodologies to help us better understand our users. We review the usages data of the product and servies, conduct interviews to underatand why they do what they do, and also leverage ehtonography methods like shadowing to observe their behaviour. We custom design co-creation tools to help participant share their thoughts and their ideal experience with us.
What we do
Identify the user pain points and business needs from business stakeholders
Synthesize data to help understand the user segments and how they are different
Mapping out the AS-IS customer journey:
pain points of today's users
Uncover insights and identify the opportunity for the product or service